TouchWoodBliss Case Study
Touch Wood Bliss is a pure vegetarian nature retreat in Igatpuri offering glamping tents villas and wellness experiences like pottery trekking and botanical tours perfect for serene getaways and mountain weddings
Key Highlight
Increased overall website traffic by 61% with improved SEO and paid performance
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Grew organic sessions by 38% and achieved 8.1% Google Ads CTR and 6.7% Meta Ads CTR.
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Increased qualified leads by 47% while reducing cost per lead by 31% through better targeting.
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GOALS / OBJECTIVES
Business Situation
- The primary goal was to improve website traffic through both organic strategies and paid advertisements, with a focus on generating high-quality leads via Google Ads and Meta Ads.
CHALLENGES
The Brief Given
- Website traffic was low and inconsistent.
- Content was not optimized for relevant keywords.
- There was no clear SEO structure or content strategy.
- Google Ads and Meta Ads were either not set up or poorly optimized.
- No defined target audience or funnel for paid ads.
- Landing pages were not aligned with ad messaging and lacked conversion-focused design.
- Conversion tracking and analytics were not properly configured.
WHAT WE DID?
The Solution Provided By Yelkotech
- Conducted a full SEO audit and implemented on-page and technical fixes.
- Researched high-intent keywords and optimized website content accordingly.
- Developed a consistent content calendar for blogs targeting relevant search terms.
- Planned and executed targeted campaigns on Google Ads and Meta Ads.
- Created custom landing pages tailored to each ad group and user intent.
- Defined audience segments and ad objectives for better targeting and ROI.
- Set up Google Tag Manager, Meta Pixel, and conversion goals for accurate tracking.
- Performed ongoing A/B testing to refine creatives, copy, and landing pages.
RESULTS
TouchWoodBliss SEO Traffic Graph
- Overall website traffic increased by 61%.
- Organic sessions grew by 38% after SEO implementation.
- Paid campaigns generated a 47% increase in qualified leads.
- Cost per lead reduced by 31% through optimized ad targeting.
- Landing page conversion rate improved by 26%.
- Click-through rate reached 8.1% on Google Ads and 6.7% on Meta Ads.
- Keyword rankings improved, with multiple keywords entering the top 10 positions.
- Enhanced tracking enabled better lead attribution and campaign performance insights.