Email marketing is a cost-effective way to reach a targeted audience, build customer relationships, and drive conversions through personalized and measurable campaigns.

The GDPR and CAN-SPAM Act are regulations governing data privacy and anti-spam practices, respectively. GDPR protects European citizens’ data, while CAN-SPAM regulates commercial email messages in the U.S.

In addition to open rates, you should track metrics such as click-through rates, conversion rates, bounce rates, unsubscribe rates, and spam complaint rates to measure the effectiveness of your email marketing campaigns. These metrics can provide insights into how your audience is engaging with your content and help you make data-driven decisions to improve your campaigns.

Email deliverability refers to the percentage of emails that are successfully delivered to subscribers’ inboxes. Email open rates refer to the percentage of subscribers who open your emails. Both metrics are important for measuring the success of your email marketing campaigns, as they impact the reach and engagement of your messages.

The best way to build an email strategy is to start with a clear understanding of your goals, target audience, messaging, and value proposition. From there, you can determine the types of emails you want to send, the frequency of your emails, and the metrics you will track to measure success. It’s important to continually test and optimize your strategy based on the data you collect.