Shatrujeet Academy Case Study
Shatrujeet Academy is a premier defense coaching institute in Mumbai and Thane, offering expert training for NDA, CDS, AFCAT, and SSB exams, guided by experienced ex-defense officers.
Key Highlight
Increased lead generation by 52% through optimized paid campaigns.
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Reduced cost per lead by 34% with improved targeting and ad optimization.
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Achieved 7.8% Google Ads CTR and 6.4% Meta Ads CTR with a 29% higher landing page conversion rate.
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GOALS / OBJECTIVES
Business Situation
- The primary goal was to run paid campaigns through Google Search Ads and Meta Ads to generate high-quality leads.
CHALLENGES
The Brief Given
- The client had no clear ad strategy or funnel in place.
- Previous campaigns lacked audience targeting and proper ad copy.
- Landing pages were not optimized for conversions.
- Budget allocation was unbalanced across platforms.
- There was no proper tracking setup to measure lead quality or ROI.
- Ad creatives and messaging failed to connect with the target audience.
WHAT WE DID?
The Solution Provided By Yelkotech
- Conducted a detailed audit of past ad performance and audience behaviour.
- Created a full-funnel paid strategy using Google Search Ads and Meta Ads.
- Defined target audience segments based on interest, location, and intent.
- Designed and tested new ad creatives with clear messaging and CTAs.
- Built high-converting landing pages aligned with ad copy.
- Implemented conversion tracking with Google Tag Manager and Meta Pixel.
- Set up A/B testing for ads and landing pages to improve performance.
- Optimized budget allocation for maximum return on ad spend.
RESULTS
Shatrujeet Academy SEO Traffic Graph
- Lead generation increased by 52% through paid campaigns.
- Cost per lead decreased by 34% with better targeting and ad optimization.
- Landing page conversion rate improved by 29%.
- Click-through rate (CTR) on Google Ads reached 7.8%, and Meta Ads achieved 6.4%.
- Return on ad spend (ROAS) improved significantly across both platforms.
- High-intent audience engagement increased, resulting in more qualified enquiries.
- Overall ad performance and lead quality improved consistently month over month.