Monginis Marketing Case Study

Monginis is a leading Indian bakery brand offering cakes, pastries, chocolates, and savories through 1000+ outlets and online delivery across 18000+ pincodes. Known for quality and innovation, they make every celebration sweeter.

Key Highlight

CPC (Cost Per Acquisition) Impoved

0 %

Conversion Rate Increased

0 %

Organic Traffic Increased

0 %

GOALS / OBJECTIVES

Business Situation

CHALLENGES

The Brief Given

Website traffic was very low.
Many negative review on review site.
was spending more CPA than product prices
Not ranking on search engines for major organic keywords.
Bounce rate of the website was very high.

WHAT WE DID?

The Solution Provided By Yelkotech

SEO consulting to find out scope of work and finalizing keywords.
Landing page recommendation based on targeted keywords.
On page & off page SEO optimization
Optimised paid campaigns and used all required advanced features.
Improved the online reviews about the brand on muliple review site

RESULTS

Monginis SEO Traffic Graph

CPA gets improved by 350%
CPC gets reduced by 300%
Converstions increased by 400%
Increased the organic SEO traffic by 70%
Bounce rate decreased by 20% which is good
Improved ranking of all keywords and major keywords are top 10 Google position.
Eliminated all the negative reviews from top 10 Google rankings.
Improved rating at review sites from 0-1 star to 4-5 star.

Summary

We delivered digital marketing services for Monginis with a focus on enhancing online visibility, improving keyword rankings, and increasing organic website traffic. The strategy included website SEO services, content marketing support, and link-building services to strengthen the brand’s digital presence and drive consistent search engine performance.