Monginis Case Study
Monginis is a leading Indian bakery brand offering cakes, pastries, chocolates, and savories through 1000+ outlets and online delivery across 18000+ pincodes. Known for quality and innovation, they make every celebration sweeter.
Key Highlight
Increase in Organic Impressions 6 Months Over 6 Months
0
Increase in Organic Traffic 6 Months Over 6 Months
0
Increase in Keywords 6 Months over 6 Months
0
GOALS / OBJECTIVES
Business Situation
- To Sales and improve the cost per acquisition of the products like cakes, chocolates, flowers & gift hampers
CHALLENGES
The Brief Given
- Website traffic was very low.
- Many negative review on review site.
- was spending more CPA than product prices
- Not ranking on search engines for major organic keywords.
- Bounce rate of the website was very high.
WHAT WE DID?
The Solution Provided By Yelkotech
- SEO consulting to find out scope of work and finalizing keywords.
- Landing page recommendation based on targeted keywords.
- On page & off page SEO optimization
- Optimised paid campaigns and used all required advanced features.
- Improved the online reviews about the brand on muliple review site
RESULTS
Monginis SEO Traffic Graph
- CPA gets improved by 350%
- CPC gets reduced by 300%
- Converstions increased by 400%
- Increased the organic SEO traffic by 70%
- Bounce rate decreased by 20% which is good
- Improved ranking of all keywords and major keywords are top 10 Google position.
- Eliminated all the negative reviews from top 10 Google rankings.
- Improved rating at review sites from 0-1 star to 4-5 star.
