LivLong Marketing Case Study
LivLong is a comprehensive health and wellness platform offering services like doctor consultations, lab tests, health plans, home care, and elder care. Their LivLong 365 app provides seamless access to healthcare services across India.
Key Highlight
Organic sessions increased by 56.95%, indicating a strong growth in overall website engagement.
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Website impressions increased by 64.36%, showcasing greater presence in search results.
64.36
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The number of clicks increased by 66.66%, highlighting a significant boost in user interaction and traffic.
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GOALS / OBJECTIVES
Business Situation
- First thing first, the goal is to get prevent from google penalty which has already penalized by google and increase the organic traffic what they already have in back 2022. Also they want to increase doctor based enquiries.
CHALLENGES
The Brief Given
- The primary goal was to recover from the Google penalty the website had already incurred.
- Boosting the organic traffic that had been impacted since 2022
- The objective was to increase doctor-based enquiries to drive more leads.
- Several technical issues were identified that needed immediate resolution.
- We conducted an investigation to determine the cause of the Google penalty that had affected the website.
WHAT WE DID?
The Solution Provided By Yelkotech
- Firstly, we investigate the main issue when and why website got penalized by google.
- Once the root cause of the penalty, which was AI-generated content, was identified, we began revamping the affected blog posts with high-quality content using relevant search queries to target valuable keywords.
- After optimizing the penalized content and addressing all identified technical issues, we submitted a reconsideration request through Google Search Console to remove the penalty and re-index the website.
- We researched keywords specific blog topics to the health industry and incorporated them strategically into new content to improve rankings and drive more organic traffic.
- Additionally, we identified old high-performing blog posts, re-optimized them with updated keywords related to their topics, and submitted them for re-indexing via Google Search Console.
RESULTS
LivLong SEO Traffic Graph
- We successfully removed the Google penalty that had previously affected the website's performance.
- After re-optimizing the older blog content, we began receiving consistent and increased traffic from those posts.
- Several targeted keywords started generating traffic, with many of the primary keywords ranking within the top 10 positions on Google.
- Organic sessions increased by 56.95%, indicating a strong growth in overall website engagement.
- The number of organic users grew by 57.11%, reflecting improved visibility and reach.
- Website impressions increased by 64.36%, showcasing greater presence in search results.
- The number of clicks increased by 66.66%, highlighting a significant boost in user interaction and traffic.
Summary
We delivered digital marketing services for LivLong with a focus on enhancing online visibility, improving keyword rankings, and increasing organic website traffic. The strategy included website SEO services, content marketing support, and link-building services to strengthen the brand’s digital presence and drive consistent search engine performance.