Lensonline Case Study
LensOnline is yours go to online store for contact lenses eyeglasses and eyewear offering affordable prices top brands and doorstep delivery across India.
Key Highlight
Improved Google Merchant Center product approval rate from 65% to 95%, increasing quality lead volume.
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Increased organic sessions by 12% and organic users by 11.11%.
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Improved keyword rankings, with 15+ major keywords reaching Google’s top 10 results.
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GOALS / OBJECTIVES
Business Situation
- The primary objective was to increase website traffic and get leads organically, achieve top rankings on SERP for targeted and relevant keywords, and leverage paid search campaigns to generate high-quality leads.
CHALLENGES
The Brief Given
- The website faced multiple technical issues and had an unfriendly UI/UX, affecting user experience and engagement.
- The content quality was weak and lacked proper optimization with targeted keywords, limiting organic reach.
- Product duplication errors and mismatched call-to-action elements were identified across multiple URLs.
- Many products were often rejected by Google Merchant Center, which reduced their visibility in ads and affected sales.
WHAT WE DID?
The Solution Provided By Yelkotech
- We revamped the website structure with a user-friendly UI/UX design to enhance engagement and improve navigation.
- SEO-friendly keywords were implemented, and all website content was optimized to align with targeted search queries.
- Technical issues and duplicate page errors were identified and resolved to improve site performance and SEO health.
- Clear and consistent call-to-action elements were set up across key pages to increase lead generation opportunities.
- We addressed and resolved the Google Merchant Center issues that had previously caused frequent product disapprovals.
RESULTS
Lensonline SEO Traffic Graph
- After resolving the recurring issues that led to product rejections in Google Merchant Center, the approval rate improved significantly, resulting in an increased volume of quality leads.
- Organic sessions increased by 12%, while the number of organic users grew by 11.11%.
- Additionally, overall website impressions saw a 3% increase, reflecting improved visibility in search results.
- The rankings of all targeted keywords improved significantly, with major keywords securing positions within the top 10 on search engine results pages.