Innofitt Case Study
Innofitt is an Indian brand that offers ergonomic office accessories like monitor arms, footrests, and height-adjustable desks to enhance comfort and productivity. Their B2C division, ErgoYou, caters to WFH and small office setups.
Key Highlight
Increased website traffic by 48% through SEO and paid campaigns.
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Boosted organic traffic by 35% and local search visibility by 38%.
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Generated 42% more qualified leads with a 27% lower CPA.
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GOALS / OBJECTIVES
Business Situation
- The objective was to drive both organic and paid traffic to the website in order to generate high-quality leads and support the overall growth of the business online.
CHALLENGES
The Brief Given
- The website lacked proper SEO foundations, including poorly structured URLs, missing meta tags, and unoptimized content that failed to target relevant keywords.
- There were no clear conversion paths, with weak call-to-action placement and an underperforming enquiry form.
- Paid campaigns lacked strategic targeting, resulting in high bounce rates and low-quality lead generation.
- The landing pages used for ads were not conversion-optimized and did not align well with user intent.
- The website's slow loading speed and outdated design negatively impacted user engagement and trust.
- Analytics tracking was either missing or misconfigured, making it difficult to measure ROI or campaign performance.
WHAT WE DID?
The Solution Provided By Yelkotech
- We conducted a full SEO audit and implemented on-page and technical optimizations, including fixing meta tags, improving page speed, and restructuring URLs.
- Targeted keyword research was carried out to align content with high-intent search queries relevant to the client’s services.
- High-converting landing pages were created for both organic and paid campaigns, optimized for mobile responsiveness and faster load times.
- We designed and implemented strong call-to-action sections and restructured the enquiry form to improve user flow and lead tracking.
- A paid advertising strategy was developed, focusing on audience segmentation, location targeting, and optimized ad creatives for higher engagement.
- Google Ads and social media campaigns were launched with A/B testing to maximize lead quality and reduce cost per acquisition.
- Advanced tracking with Google Analytics and conversion goals was set up to monitor user behaviour and campaign effectiveness.
- Backlink building and local SEO efforts were also implemented to strengthen domain authority and improve local search visibility.
RESULTS
Innofitt SEO Traffic Graph
- The combined SEO and paid strategies led to a 48% increase in overall website traffic.
- Organic sessions grew by 35%, driven by improved keyword rankings and optimized on-page content.
- Paid campaigns generated a 42% increase in high-quality leads, with a 27% reduction in cost per acquisition.
- Key landing pages achieved a conversion rate improvement of 31% due to enhanced design, content alignment, and CTA placement.
- Bounce rates dropped by 22%, reflecting stronger engagement and better user experience.
- The enquiry form conversions rose significantly after redesign and proper lead source tracking was implemented.
- Local search visibility improved, resulting in a 38% increase in traffic from Google My Business and location-based searches.
- Overall, the project delivered measurable growth in qualified leads and online visibility, helping the client achieve scalable business growth.