Innofitt Case Study
Innofitt is an Indian brand that offers ergonomic office accessories like monitor arms, footrests, and height-adjustable desks to enhance comfort and productivity. Their B2C division, ErgoYou, caters to WFH and small office setups.
Key Highlight
Increased website traffic by 48% through SEO and paid campaigns.
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Boosted organic traffic by 35% and local search visibility by 38%.
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Generated 42% more qualified leads with a 27% lower CPA.
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GOALS / OBJECTIVES
Business Situation
- The objective was to drive both organic and paid traffic to the website in order to generate high-quality leads and support the overall growth of the business online.
CHALLENGES
The Brief Given
- The website lacked proper SEO foundations, including poorly structured URLs, missing meta tags, and unoptimized content that failed to target relevant keywords.
- There were no clear conversion paths, with weak call-to-action placement and an underperforming enquiry form.
- Paid campaigns lacked strategic targeting, resulting in high bounce rates and low-quality lead generation.
- The landing pages used for ads were not conversion-optimized and did not align well with user intent.
- The website's slow loading speed and outdated design negatively impacted user engagement and trust.
- Analytics tracking was either missing or misconfigured, making it difficult to measure ROI or campaign performance.
WHAT WE DID?
The Solution Provided By Yelkotech
- We conducted a full SEO audit and implemented on-page and technical optimizations, including fixing meta tags, improving page speed, and restructuring URLs.
- Targeted keyword research was carried out to align content with high-intent search queries relevant to the client’s services.
- High-converting landing pages were created for both organic and paid campaigns, optimized for mobile responsiveness and faster load times.
- We designed and implemented strong call-to-action sections and restructured the enquiry form to improve user flow and lead tracking.
- A paid advertising strategy was developed, focusing on audience segmentation, location targeting, and optimized ad creatives for higher engagement.
- Google Ads and social media campaigns were launched with A/B testing to maximize lead quality and reduce cost per acquisition.
- Advanced tracking with Google Analytics and conversion goals was set up to monitor user behaviour and campaign effectiveness.
- Backlink building and local SEO efforts were also implemented to strengthen domain authority and improve local search visibility.
RESULTS
Innofitt SEO Traffic Graph
- The combined SEO and paid strategies led to a 48% increase in overall website traffic.
- Organic sessions grew by 35%, driven by improved keyword rankings and optimized on-page content.
- Paid campaigns generated a 42% increase in high-quality leads, with a 27% reduction in cost per acquisition.
- Key landing pages achieved a conversion rate improvement of 31% due to enhanced design, content alignment, and CTA placement.
- Bounce rates dropped by 22%, reflecting stronger engagement and better user experience.
- The enquiry form conversions rose significantly after redesign and proper lead source tracking was implemented.
- Local search visibility improved, resulting in a 38% increase in traffic from Google My Business and location-based searches.
- Overall, the project delivered measurable growth in qualified leads and online visibility, helping the client achieve scalable business growth.
Summary
We delivered digital marketing services for the Kalyan real estate project with a strong focus on lead generation, online branding, and improving local search visibility. The campaign included Google Ads services, social media marketing services, performance marketing services, content marketing services, landing page optimization, and conversion-focused advertising campaigns to attract high-intent property buyers. Through strategic real estate digital marketing services, we improved engagement, website traffic, lead quality, and overall ROI for the brand.