Constro Systems Case Study
Constro Systems & Engineers Pvt. Ltd., based in Mumbai, specializes in industrial civil construction, offering formwork, slipform, and steel structure solutions for infrastructure projects across India.
Key Highlight
42% Increase in Organic Traffic over 6 Months
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36% Growth in Website Enquiries over 6 months
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27% Reduction in Bounce Rate
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GOALS / OBJECTIVES
Business Situation
- The primary goal was to increase website traffic and generate high-quality enquiries through improved search visibility and user engagement.
CHALLENGES
The Brief Given
- The website lacked proper SEO structure, including unoptimized meta tags, weak keyword targeting, and poor internal linking.
- Content across key service pages was thin and failed to address user intent or incorporate high-converting keywords.
- There were no clear or strategically placed call-to-action elements to guide users toward enquiry or conversion points.
- Analytics tracking was not properly configured, making it difficult to measure user behaviour or attribute leads accurately.
- Backlink quality was low, and there was little to no off-page SEO strategy in place to support organic growth.
- The site’s overall design and UX failed to engage users or build trust, contributing to a high bounce rate and fewer conversions.
WHAT WE DID?
The Solution Provided By Yelkotech
- We performed an in-depth SEO audit to identify gaps in technical, on-page, and off-page optimization.
- Comprehensive keyword research was conducted to target high-intent, industry-specific search terms aligned with user queries.
- Service and landing page content was rewritten and expanded to improve clarity, relevance, and keyword density.
- We added compelling CTAs across key pages to drive user interaction and improve enquiry rates.
- Site architecture and internal linking were restructured for better crawlability and user flow.
- Google Analytics and conversion tracking were implemented to monitor enquiry sources and user behaviour accurately.
- A backlink strategy was launched, focusing on acquiring high-authority, niche-relevant links to strengthen domain authority.
- We also enhanced the website’s UI/UX to provide a cleaner, faster, and more intuitive user experience.
RESULTS
Constro Systems SEO Traffic Graph
- The website experienced a 42% increase in organic traffic as a result of improved keyword targeting and technical SEO enhancements.
- High-intent keywords began ranking in the top 10 search results, significantly increasing the visibility of key service pages.
- Enquiries through the website saw a 36% uplift, driven by strategically placed calls-to-action and improved page content.
- Bounce rate decreased by 27%, reflecting enhanced user engagement and a more intuitive browsing experience.
- Conversion tracking revealed a 40% improvement in lead attribution accuracy, helping the client better understand traffic sources and user behaviour.
- The website’s Domain Authority increased due to consistent backlink building with high-quality, niche-relevant sources.
- Overall, the combined SEO and UX efforts resulted in sustained growth in qualified traffic and a measurable increase in lead generation.