BARJOCKEY Marketing Case Study
Barjockey is India’s leading bartending institute offering professional courses in mixology, flair bartending, and barista skills, with campuses in Mumbai, Pune, and Goa. They provide 100% job placement assistance and internationally recognized certifications.
Key Highlight
24% Increase in Organic Sessions
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12% Growth in Organic Users
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18% Increase in Website Impressions
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GOALS / OBJECTIVES
Business Situation
- The primary objective was to increase website traffic and enquiries, achieve top rankings on SERP for bartending-related keywords, and leverage paid search campaigns to generate high-quality leads.
CHALLENGES
The Brief Given
- The website had an unfriendly UI/UX, with poor navigation, disorganized layout, and a subpar mobile experience.
- Content across the site was minimal, unoptimized, and lacked targeted keywords, impacting search visibility.
- Clear calls-to-action were either missing or ineffective, resulting in low user engagement.
- Lead forms were poorly structured, with no source tracking or focus on conversion optimization.
WHAT WE DID?
The Solution Provided By Yelkotech
- Implemented SEO-friendly keywords and optimized all website content accordingly.
- Optimized landing pages for multiple targeted locations to enhance local visibility.
- Revamped the website structure with a user-friendly UI/UX design to improve engagement.
- Developed customized lead forms based on targeted locations to accurately track user behaviour.
- Conducted in-depth competitor research and recommended strategic ideas for online growth.
- Suggested relevant blog topics and content aligned with targeted and related keywords.
- Created and optimized blog pages to improve organic traffic and keyword rankings.
- Built high-quality backlinks to enhance domain authority and improve SERP rankings.
- Managed Google Ads campaigns to generate high-quality leads for bartending courses.
RESULTS
BARJOCKEY SEO Traffic Graph
- All targeted and relevant keywords improved significantly, with most ranking in the top 5 positions on SERP.
- Organic sessions increased by 24%, indicating higher engagement from search traffic.
- Organic users grew by 12%, reflecting improved visibility and reach.
- Website impressions increased by 18%, showcasing better content discoverability.
- Google Ads campaigns achieved a strong click-through rate (CTR) of 14.34%, driving quality traffic and conversions.
Summary
We delivered digital marketing services for BarJockey, focusing on increasing brand visibility, improving audience engagement, and driving targeted traffic through strategic online campaigns. The project included SEO services, performance marketing and content marketing to strengthen BarJockey’s online presence and customer reach.