BARJOCKEY Case Study
Barjockey is India’s leading bartending institute offering professional courses in mixology, flair bartending, and barista skills, with campuses in Mumbai, Pune, and Goa. They provide 100% job placement assistance and internationally recognized certifications.
Key Highlight
Increase in Organic Impressions 6 Months Over 6 Months
0
Increase in Organic Traffic 6 Months Over 6 Months
0
Increase in Keywords 6 Months over 6 Months
0
GOALS / OBJECTIVES
Business Situation
- The primary objective was to increase website traffic and enquiries, achieve top rankings on SERP for bartending-related keywords, and leverage paid search campaigns to generate high-quality leads.
CHALLENGES
The Brief Given
- The website had an unfriendly UI/UX, with poor navigation, disorganized layout, and a subpar mobile experience.
- Content across the site was minimal, unoptimized, and lacked targeted keywords, impacting search visibility.
- Clear calls-to-action were either missing or ineffective, resulting in low user engagement.
- Lead forms were poorly structured, with no source tracking or focus on conversion optimization.
WHAT WE DID?
The Solution Provided By Yelkotech
- Implemented SEO-friendly keywords and optimized all website content accordingly.
- Optimized landing pages for multiple targeted locations to enhance local visibility.
- Revamped the website structure with a user-friendly UI/UX design to improve engagement.
- Developed customized lead forms based on targeted locations to accurately track user behaviour.
- Conducted in-depth competitor research and recommended strategic ideas for online growth.
- Suggested relevant blog topics and content aligned with targeted and related keywords.
- Created and optimized blog pages to improve organic traffic and keyword rankings.
- Built high-quality backlinks to enhance domain authority and improve SERP rankings.
- Managed Google Ads campaigns to generate high-quality leads for bartending courses.
RESULTS
BARJOCKEY SEO Traffic Graph
- All targeted and relevant keywords improved significantly, with most ranking in the top 5 positions on SERP.
- Organic sessions increased by 24%, indicating higher engagement from search traffic.
- Organic users grew by 12%, reflecting improved visibility and reach.
- Website impressions increased by 18%, showcasing better content discoverability.
- Google Ads campaigns achieved a strong click-through rate (CTR) of 14.34%, driving quality traffic and conversions.
