Shree Gastro Care Case Study
Shree Gastro Care is a multispecialty clinic in Thane and Borivali, Mumbai, led by Dr. Ravindra Surude, offering expert care for liver and digestive disorders with advanced endoscopy and colonoscopy services.
Key Highlight
Reduced technical SEO errors by 45% and improved website speed performance
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Increased Google Business Profile views by 40% and calls/direction requests by 32%.
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Ranked 20+ target keywords in Google’s top 10, boosting organic lead growth.
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GOALS / OBJECTIVES
Business Situation
- The main goal was to drive high-quality traffic to both the website and the Google My Business listing to enhance visibility and generate valuable leads.
CHALLENGES
The Brief Given
- The website was not properly optimized from an SEO perspective, with poor URL structure and multiple unresolved technical errors.
- The Google My Business profile was also poorly optimized, featuring unsorted categories and missing targeted keywords, which limited its local search visibility.
WHAT WE DID?
The Solution Provided By Yelkotech
- We conducted a comprehensive SEO audit to identify and resolve all technical issues affecting website performance and search visibility.
- The URL structure was redefined to follow SEO best practices, improving crawlability and indexation by search engines.
- We implemented on-page SEO enhancements, including optimized meta titles, descriptions, headers, and keyword-rich content across key pages.
- Location-based keywords were integrated into the GMB listing and business posts to strengthen local search presence.
- Regular GMB updates, including photos, Q&A responses, and posts, were published to boost engagement and relevance.
RESULTS
Shree Gastro Care SEO Traffic Graph
- The website’s overall SEO performance significantly improved, with faster load times, cleaner URL structures, and a reduction in technical errors.
- Organic search visibility increased and multiple targeted keywords began ranking in the top 10 positions on Google, contributing to consistent growth in organic traffic.
- Google My Business profile visibility improved in local search, with a 40% increase in profile views and a 32% rise in direction requests and phone call clicks.
- GMB engagement metrics, such as photo views and post interactions, saw a noticeable uplift, enhancing local credibility.
- The improved local SEO strategy contributed to a steady flow of high-quality leads from both organic search and Google Maps.
- Overall, the project successfully achieved its goals of driving targeted traffic and strengthening the client’s online presence.