Gurukrupa Builders Case Study
Innofitt is an Indian brand that offers ergonomic office accessories like monitor arms, footrests, and height-adjustable desks to enhance comfort and productivity. Their B2C division, ErgoYou, caters to WFH and small office setups.
Key Highlight
Increase in Organic Impressions 6 Months Over 6 Months
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Increase in Organic Traffic 6 Months Over 6 Months
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Increase in Keywords 6 Months over 6 Months
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GOALS / OBJECTIVES
Business Situation
- Build Awareness as well as Generate Maximum quality leads for middle class apartment in Malad.
CHALLENGES
The Brief Given
- To target HNI people in Mumbai and NRI in the Europe countries.
- New website with very less content
- Website didn’t had call to action items
WHAT WE DID?
The Solution Provided By Yelkotech
- We reviewed the competitor websites in real estate sector and recommended the updates to be done from UI, Content and Customer’s point of view to improve engagement in the Marina Enclave website.
- Created lead generation form and added thank you page to capture leads
- Optimized landing page for mobile & desktop
- We designed the catchy and action oriented emailer and converted in HTML mobile responsive format for email campaign
- Written multiple SMS texts to get more leads with A/B Testing.
- Run Email & SMS campaign to right target audience
- Generated quality leads with minimum budgets.
RESULTS
Innofitt SEO Traffic Graph
- The combined SEO and paid strategies led to a 48% increase in overall website traffic.
- Organic sessions grew by 35%, driven by improved keyword rankings and optimized on-page content.
- Paid campaigns generated a 42% increase in high-quality leads, with a 27% reduction in cost per acquisition.
- Key landing pages achieved a conversion rate improvement of 31% due to enhanced design, content alignment, and CTA placement.
- Bounce rates dropped by 22%, reflecting stronger engagement and better user experience.
- The enquiry form conversions rose significantly after redesign and proper lead source tracking was implemented.
- Local search visibility improved, resulting in a 38% increase in traffic from Google My Business and location-based searches.
- Overall, the project delivered measurable growth in qualified leads and online visibility, helping the client achieve scalable business growth.