Result Oriented SEO Company in Thane, Mumbai, India

Ans: Search engine optimization (SEO) is the process of ranking a website on the first page of the search engines and increasing its overall visibility which results in increased website traffic.

The better your website’s ranking in terms of keyword optimization and backlinks, the more organic traffic it would generate. Organic traffic refers to visits that come from Google’s natural listings, rather than paid ads. 

Every search engine has its own algorithm, which has to be followed diligently by websites if they want to be ranked higher. Google ranks results based on how you match the search query. 

Google has over 200 ranking factors which it uses to good effect in order to determine page authority of the websites. To begin, Google crawls the web looking for new pages, then indexes them and ranks the website based on parameters like relevant content, error-free interface and mobile-friendly user experience. SEO is overall a lengthy process, involving a lot of permutations and combinations that include on-page optimizations, backlinks, keyword-generated content, and much more. 

On-page SEO: This is the process of optimizing individual web page content for search engines, so that a website gets relevant traffic. Basic on-page SEO tactics include optimizing title tags, content, internal links and URLs. On-page SEO is important because the most basic signal to verify your website as genuine and relevant is if it has the right amount of keywords that match your search query, or if the keywords appear in the body or headings of the text. The key is to use the most competitive keyword in your title tags, as most websites that are highly ranked opt for this tactic. 

Off-Page SEO: It refers to all the activities that do not happen on your website but still contribute to your website ranking. Off-page SEO is about getting backlinks to your website, brand citations from high authority websites, doing social media postings and other local SEO that helps the cause for your business website. 

 Load speed can make or break a website. Do you know? 1 in every 4 visitors would abandon a website that takes more than 4 seconds to load. 

A website that loads within 2 seconds has an average bounce rate of 9%, whereas the website that takes 5 seconds to load has a bounce rate of a whopping 40% This is why having a good website speed is very important. Page speed is a ranking factor in Google's mobile-first index, heavily contributing to user experience as well. 

Website speed with a delay of even a second can hugely impact businesses and search engine rankings. Plus, it reduces customer loyalty and discourages them from visiting your website again. 

SEO-Friendly web design means creating a website that is easily accessible and indexable by search engines. SEO-friendly websites earn more traffic than other websites as they not only keep their users in mind but also cater to the algorithm of search engines. A few tactics for this include providing alt texts, transcripts, a simple website interface and a classic user experience. 

It is much-known to everyone that content is king! It takes a real digita lmarketer to understand the correlation between content marketing and SEO, as they complement each other pretty well. SEO without quality content is like a coffee without brew. Let’s look at a few benefits of optimized content for SEO:

1. Quality content with the right keywords always results in a high click-through-rate (CTR)
2. Well-written content means quality backlinks that would matter to your website. 
3. Quality content results in a great user experience 
4. Content helps in the right use of alt tags and headings

Search Engines use various metrics to track user engagement on your website, and UX design has a direct impact on that. A good user experience design ensures that your website is easy to scroll through, navigate, has a good mobile responsiveness with a decent header layout. Not to forget the website speed and its load time. All this comes under UX. UI ( User Interface) is important because it increases your involvement. It creates a strong link between you and your customer.

Keywords, literally, are “key-words” that are relevant to your business and the topic of selling. They are words that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also known as "search queries". After understanding your customer behaviour, use effective Keyword Research tools that match their requirements. Keywords constantly need to be monetized with the right analytics report, so that you can make changes accordingly.

Local SEO is the act of optimizing your business' online presence so that you show up in those local searches. Let’s say you’re a printing business operating from Navi Mumbai. So if someone from your area searches for “printing services near me”, your business website should show up in the rankings. Organic SEO has less to do with location and more to do with whether or not your website is relevant for certain searches.

A majority part of SEO for lead generation is having engaging and meaningful conversations with relevant customers. This can be done through several ways. 

SEO targets quality organic traffic, and probably gets more clicks than PPC in the long run. If done right, SEO is the perfect inbound marketing strategy that gets you more inquiries which eventually lead up to sales. SEO takes care of your reputation as well. 

SEO helps you stay ahead of the competition. Don’t believe it? On a survey, over 61% marketers admitted to have improved their online presence by investing in search engine optimization. 

The common response to this question is obviously, “It depends”, because there are just too many variables to consider, and one of them is your investment and dedication: 

• A strong on-page and off-page optimization, along with technical SEO 
• A good website loading speed 
• Competitor analysis and how they fare in the market 
• Your SEO and PPC budget 
• The value you provide to your customer with your after-sales service 
• The quality of your optimized content
• Number of pages from your website with a high Domain Rating (DR)..

Hence, SEO is a consistent process of improving the user website.

There are around 200+ parameters which Google considers to rank any website. Time may vary to get a top 10 listing. It depends on keyword popularity as well as the current status of website SEO and how strong the competitors are. 

At Yelkotech, we go through the market trends and touch upon all checkpoints to improve the ranking of your website. It’s a lot of permutations and combinations with keywords and other factors, as a few keywords get ranked within 2 to 3 months whereas other competition keywords sometimes take upto 6-8 months.

We have helped many clients to rank them on the first page for many keywords.

There are many KPIs we should consider to evaluate the SEO performance - Domain Authority, Average Time on Site, Bounce Rate, CTR, Keyword Ranking, Quantity and Quality of Backlinks, Organic Traffic, etc.

SEO may revolve around content, on-page and off-page optimization, but there are a lot of parameters involved to get the job done. Here they are: 

• Page Speed (Mobile/Desktop)
• Mobile Friendliness
• SSL certified website
• Domain Age, Authority and URL
• Optimized content
• User Experience
• Social Signals
• High Quality backlinks ( Link juice)

We can track the SEO output for your website through the following:

• Use Google Analytics to Track Top Metrics
• Track Your Rankings for Specific Keyword Phrases
• Find What Percentage of Traffic is From Organic Search
• Track Behavior Flow
• Track Conversions
• Use Google Search console to track

The main advantages of outsourcing your SEO requirements are cost savings and expertise. Having an in-house SEO team with a specialist could be a bit costlier than outsourcing it completely through an agency. 

Outsourcing your SEO to a full team of professionals is indeed a great way to identify great strengths of an agency. An agency might consist of UX and graphic designers, website developers, content strategists, and search engine optimization specialists. Each of them have in-depth knowledge on how to help your business website rank higher.

At Yelkotech, we have a talort-built expenditure to meet your SEO requirements. 

Here are a few tips:

• Go through company case studies, their client references, and online reviews.
• Meet the SEO company and ask relevant questions pertaining to your business.
• Have the right keyword selection knowledge. 
• Allocate the right budget 
• Get your target audiences right with your geographical location
• Authentic white-hat practices
• An agency that has mobile UX/UI design expertise 

Yelkotech has 16+ years of experience in digital marketing. We believe in delivering excellence to our clients and structuring their websites with a Google visibility of 100% in mind. We are a well-known SEO company India focusing on data-driven strategies. We are known for our ethical approach and quality services. We can help you in every step of setting up a successful online business through our result oriented Search engine Optimization services. Our team specialized in Organic search engine optimization (SEO).

We are dedicated to our client’s success. We are only one phone call away. Improve your SEO results by contacting us online or calling us at 9820496495 about our SEO services!