Real Estate Digital Marketing

The Essential Guide to Real estate digital marketing – Scope, Trends, Tips and Best Practices/Strategies

In the current era of business, digital marketing has been growing vast and evolving with technology and customer behavior. Real estate digital marketing is no exception from these advancements.

Ignoring online marketing is like opening a business and not telling anyone

Digital marketing for real estate companies is the bottom line for the global recognition of your brand. Recent research in statista with 200+ experts worldwide revealed that 67% of the revenue of a business is through digital advertising. It is also estimated to surpass 70% by 2025. Thus, it's not a good idea to turn a blind eye to your company’s digital marketing strategy.

The current 21st century demands your business’s digital presence. Marketing has been changing all these years tremendously and now digital marketing has become mandatory. In a country like India where more than 80% of internet users have social media presence, the real estate business also requires a stricter online presence than ever.

If you are a real estate realtor or an agent and want a steep rise in the curve with growth then it’s time to adapt to digital marketing trends and facts. You are confused about where to start and how to start? Let me help you to walk through the changing trends and how to reach your goal in your real estate business with digital marketing.

Table of Content

Why do real estate business needs digital marketing

  1. Connects with more clients
  2. Economical with results
  3. Time-saving
  4. Narrowing your audience
  5. Wide reach
  6. A well-developed SEO-optimized website

What Are the best digital marketing strategies for real estate business?

  1. Build a b online presence
  2. Social media marketing
  3. Get the help of tools
  4. Keep updating

The Latest digital marketing trends in real estate

  1. Personalization
  2. Video Marketing
  3. Content marketing
  4. Social media and influencer marketing
  5. Google listings
  6. Review management
  7. NFTs
  8. Email marketing

Parting thoughts

Why does the real estate business need digital marketing?

Digital marketing and real estate both are 2 big industries that provide a way for ample growth. But what would be the result if these two joined hands? The result would be commendable with high growth in business.

Some critical benefits that can’t be left unnoticed are:

1. Connects with more potential clients-

Digital marketing aids in making your online presence b with content marketing and social media marketing, thus grabbing the attention of your target audience.

2. Economical results-

The cost of digital marketing is less in comparison with traditional marketing. It is more effective as well.

3. Time-saving-

You don’t need to go to your client’s door rather your clients will come to you as the smartness of your digital marketing strategy drives them.

4. Narrowing your audience-

Digital marketing helps you in narrowing down the audience you should target ie specifically those who need your services.

Wider reach-

There are proven records in traditional marketing yet digital marketing provides more reach to your potential clients. With increased internet and mobile users, it also helps you in reaching your target audience through mobile marketing too.

A well-developed SEO-optimized website-

Your website creates more trust and credibility among your customers. This even acts as your online address where your clientage can navigate your services easily.

What are the best digital marketing strategies for real estate businesses?

There is not a specific fit-in strategy for real estate digital marketing but the following are effective ways to grow in the industry.

1. Build a b online presence:

A b online presence is vital for a real estate business. It helps in building brand awareness and alluring your potential clients who want to invest or tenants who may have to learn about your business.

2. Social media marketing:

Social media is one of the best ways to promote your business. It plays a crucial role in setting a fan base and connecting your potential leads to connect with you in various ways, thus increasing sales.

Some common ways are:

  • Paid ads
  • Posting content regularly
  • Usage of platforms like google+, LinkedIn, & Facebook.

3. Get the help of tools:

Some tools help in managing your real estate business successfully. The different marketing tools that are used to manage real estate marketing worth are:

  • Budget planner tool
  • Tracking the total cost tool
  • Tool for analyzing results.

Measuring the progress is a great way to ensure your marketing efforts are worthwhile. Deep research of market and competitor trends gives a clear idea of how your strategies are performing and ways to boost the same.

  • Tool for analyzing results
  • Tool for analyzing results
  • 4. Keep updating:

    Once your advertising efforts show desired results it’s time to change. In this fast-moving world to attract more deals it’s essential to keep giving new information that adds value to your customers. You can concentrate on

    • Changing your website
    • Revising the content that is exposed to your audience
    • Changing your marketing techniques..

    The Latest digital marketing trends in real estate:


    Content with a personalized tinge will hook your audience and increase your brand loyalty.

    Video marketing:

    Visualization creates the greatest impact on your potential audience. With the help of applications such as reels and stories on Facebook and Instagram, youtube shorts provide high reach in a small period.

    Youtube is the greatest free video-uploading platform with more than a billion viewers per day. Uploading videos with proper keywords can be a good way to get to the top of the google search engine.

    Content marketing:

    Content is always king. Delivering the message you wish to in a simple clear way is a critical part of digital marketing in real estate agencies.

    The content you provide should add value to your viewers and it needs to be unique.

    Social media and influencer marketing:

    Social media plays a key part in real estate businesses these days. Partnering with influencers with large social media followers can help in promoting services and products.

    Google listings:

    A customized profile with a higher visibility rate has a better chance of appearing on the Search Engine Results Page. Enabling your company's location helps Google Maps optimize 'near me' searches.

    Review management:

    A healthy relationship with your customer assists in making a great deal in increasing your clientele. Reviews are the major means by which a large number of your potential buyers/ tenants reach you by knowing your quality of customer service from the existing ones.


    In 2022, NFTs are another significant trend in digital marketing. NFTs are the digital equivalent of non-fungible items like animations and graphic designs. With Coca-Cola, Charmin, and other companies issuing NFT collectibles last year, it is expected that NFTs will play an important role in business in the future.

    Email marketing:

    Personalized emails work best in the real estate niche. They build a strong nurtured relationship with your patron. Monitoring a campaign states every detailed sequela of email.

    A pro tip on email marketing is that it makes it crisp and simple to your target audience with recent trends in real estate at the same time conveying your message.

    Parting thoughts:

    We are living in an age where you need to make the customer the hero of your story and you play the supporting role.

    The real estate sector is one of the fastest growing ones and needs digital marketing more. People will indeed finalize the property after seeing but large-scale investors conduct detailed research before viewing the property. As a real estate agent, you need to have a strong online presence.

    Yelkotech is a leading digital marketing agency in India for the real estate niche. They have worked for mid and large-scale builders, brokers, and real estate technology companies to expand their client base in a more economical and approachable way.

    Talk to us now for a free 30-minute consultation & get your digital advertising started!!

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