Digital Marketing for doctor’s clinic in India
- Digital marketing is a Useful Approach to get more reach and awareness
Do doctors need any kind of digital marketing services? Is it actually necessary to do digital marketing for doctors and healthcare professionals?
The answer is a big YES! This has become a necessity today because of the way people search for doctors. The digital relevance has increased multifold after the pandemic, and is only going to increase further.
In the last 1 year, online doctor consultations have increased by 500%, with over 5 crore Indians consulting healthcare professionals online.
45% of the tele-consultations that occurred with doctors were from non-metro cities.
15 crore Indians search online before visiting a healthcare professional or a specialty doctor in their area.
Simply put, today people not only search for a doctor online, but also look for credibility – reading their reviews, looking at the ratings received, and then taking the decision to book the online appointment. With so many doctors out there, it’s difficult to be seen by your audience.
This is where Yelkotech steps in. With our proficient digital marketing services, you can be found easily by people when searching for a healthcare professional online – as we help you improve your rank on search engines.
At Yelkotech, we provide result-oriented digital marketing services for doctors and healthcare professionals of all kinds that materialise in more patients knowing you and opting for your services. With our 15 years of expertise in digital marketing, we create eye-catching and a professional-looking profile for you, boosting your overall online presence. When people search for a certain healthcare service related to your category or want to do a certain procedure and have queries about the same; we ensure that your online profile pops up right in front of them. Using Yelkotech’s state-of-the-art services, you have great untapped potential in targeting a new range of audience online. With our healthcare digital marketing strategies, a doctor can not only get consultations from local people, but they also attract clients from in and around the country.
The healthcare market in India is estimated to cross INR 27 lakh crore by 2022, driven by rising income, greater access to healthcare services, and better health awareness.
With ‘Ayushman Bharat’, the world’s largest government-funded healthcare scheme ever launched in India a couple of years ago, this is the best time for healthcare service providers to boost their online presence.
How does Digital Marketing help specialty Doctors, Healthcare professionals, and Hospitals?
Today, hospitals and clinics spend lakhs of money in setting up modern amenities and equipment to provide best services to their patients. After all this, it’s a huge loss if they fall short of inquiries. Yes, word-of-mouth has been the best mode of marketing till now in the healthcare industry; but given the competition today, it is just not enough to meet the clinical and hospital expenses of doctors.
This is where digital marketing steps in, being a boon for healthcare professionals in top-tier cities and small towns. Irrespective of the competition, a medical practitioner can get most of the traffic to his profile. With digital marketing, doctors do not have to worry about lack of exposure, because they will be able to reach millions of people via social media, paid campaigns and strategic Google Search Engine Optimization (SEO) practices. This is so more reliable compared to the techniques used in traditional advertising. With many applications only supporting online doctor consultations and any web directories doing the same, it has become imperative for doctors to have an online presence. As more people than ever search for local businesses such as doctors’ clinics online, online healthcare digital marketing is the ideal way to keep new patients flowing in at the most reasonable price possible.
Harness the Power of Digital Marketing as a Doctor. Here’s how Yelkotech Digitizes You!
We follow a 360 degree marketing approach to help you build an online presence and gain more patients over time.
(an infographic with 10 tactics of digital marketing for doctors, in a circle. Each tactic would have a symbol… ref image attached)
Google My Business listing:
Today, 1 in every 30 Google searches is regarding health, and there are over 3 billion searches everyday. This shows the importance of Google My Business listing, and how optimizing it in an apt way as a healthcare service provider could be beneficial for you to show up in the local search engine results.
At Yelkotech, we help you personalise your business profile on Google Search and Maps, and also include services and many other details like business hours, contact information, clinic address, website link (if any), health services offered like home visits, diagnostics, and procedures. Get a verified account with us and attract potential patients.
We create a personalised experience for you and your potential patients who visit your profile. Apart from a professional-looking listing, we also post quality photos of you engaging with your patients, their reviews, the photos of your clinic and the overall experience – humanizing the services provided by you. Additionally, you can also feature relevant blog posts in your listings, providing viewers with a detailed glance of what you have to offer.
An Easy-to-Navigate website:
Digital marketing without a professional website is like Idli without chutney, or Pasta without sauce. The first thing that a doctor must have today is a website, especially if he wants to boost his online presence and make himself a brand in the coming years to attract more patients. But in 2021, there are many doctors who already have a website, increasing the competition and making it difficult for you to show up.
This is where our team steps in. Our designers at Yelkotech make your website so aesthetically appealing and easy to navigate that a potential patient or a customer can go through everything at a single click. The user experience provided by your website lays the foundation for the first impression created. Be it reading more about your medical experience, going through testimonials, your business hours, or even booking an appointment; with Yelkotech handling your website, everything is at the front page, especially the contact details. Additionally, we implement AMP-enabled pages for lightning-fast loading speed, to ensure visitors stay on your website and do not bounce off.
Social Media Marketing:
During the lockdown period, over 25,000 doctors registered themselves online and received consultations through social media campaigns. Many sought-after doctors just had to post on Facebook and Instagram that they’re available for an online consultation, and they were bombarded with great organic leads.
At Yelkotech, we help social media be a personal brand for you as a healthcare professional or as a clinic and a hospital. We leverage effective communication through platforms like Facebook and Instagram and effectively curate a social media content strategy for you to engage with the audience, so that you build your own brand and establish trust amongst people.
We know that the demographics and preferences of Facebook and Instagram are quite different than that of LinkedIn. So we always strategize your social media campaign based on the nature of the platform. For instance, online communities and discussion forums are great tools to handle customer complaints. Hashtag campaigns, infographics, quizzes, memes, hangout interactions and live chats are other ways to effectively engage your audience through social media.
Doctors can easily boost case studies or special services on social media and obtain more exposure, which would eventually provide even more value for these targeted marketing efforts. Our creative team comes up with different informative topics for a doctor to talk about; for instance, busting a few myths about periods if you’re a gynaecologist, basic to-do things for a diabetic by a doctor, etc.
Leverage Videos to invoke emotions and engage:
Another great aspect of building yourself as a brand and establishing trust is communicative content. We believe that digital marketing for doctors in India is incomplete with video marketing on a platform like youTube, wherein you speak about different issues in healthcare and address them with solutions.
Engaging videos generate 1200% more shares than images and texts combined. Videos are a great digital marketing strategy for building credibility and authenticity for your brand. Our data diggers at Yelkotech come up with the most asked questions online about healthcare, so that you can generate maximum views and establish a larger audience base. This is also a great marketing tool because once you have a decent audience base, YouTube allows you to earn money through vidoes, and you could also talk about your clinic and your website.
Email Marketing:
Patients are always in need of opinions and tips for a better life in terms of health. Email marketing is the best tool to inform them about various health-related things, dos and don’ts, and many other queries. Email marketing is still the most effective digital marketing tool with the best ROI and lead generation figures, and with Yelkotech’s experience of a decade in email marketing services, a healthcare professional is bound to increase his patients’ database.
Email marketing can also be used for mass mailing to announce certain things like a new treatment launched, new branches opened in a particular area, webinars about a pandemic disease, a new technology or invention in the healthcare industry, etc.
Pay-Per-Click Ads:
Suppose a person searches for “Best Cardiologist near me”, and you want to appear in the first tab on the 1st page of Search Engine Results, then PPC is the way to do that. Yelkotech helps you design a paid advertising campaign with apt keywords and demographics, so that helps patients find you if they’re looking for a healthcare service similar to you. This is done through optimizing the landing page and improving your overall domain score. Paid ads on Facebook and Google allow you to target only those who you want to, and are a great way to boost traffic to your website and generate leads.
Blogging
Blogging is another effective tool to stay relevant and be at the top of your game when it comes to the healthcare industry. Since doctors are quite busy with their daily routine life, taking the time out to write a blog and engage with people is nearly impossible. This is where Yelkotech helps you. Be it a hospital, a doctor, or a specialist surgeon, Yelkotech creates articles that are relevant to your service and add value to what you do. This is a great way to build a brand for a doctor and a hospital and establish trust.
From informational content on symptoms, treatment options, and FAQs to home remedies and simple tricks, we create your blog and use it as a platform to advise your customers on simple topics. Additionally, there is no better place than blogs to feature the success stories of your patients. Customer testimonials can greatly influence your website traffic and readership. To stay relevant, it is important to plan an effective content strategy by identifying the important dates and months in the world of health – and we at Yelkotech do just that.
SEO Services:
Search Engine Optimization is basically a long process of ensuring that your website or your Google My Business listing pops up on the first page of the search engines, if someone searches for a doctor or any other healthcare professional. SEO ensures that this definitely happens if people from your local area and city search for a doctor. Today, the best websites use SEO to bring their websites higher in search engines which provides more exposure to potential patients. So instead of doctors seeking out patients, patients should be able to seek out the doctor’s clinic / hospital for the medical treatments.
With Yelkotech, you get to go the extra mile as we include Quora Q&A articles, online reviews on healthcare-related or review websites, optimizing your website content, and generating real backlinks with trusted websites to ensure proper brand building for you – resulting in you getting more patients.
Inbound Marketing:
The idea behind inbound marketing is to go all-out with digital strategies and tactics to organically attract audiences through SEO, SEM, email & social media. This literally means doing a campaign with a “BIG IDEA” that uses various communication channels such as:
Emails
Blogs
Social media posts
Videos
SEO & SEM tactics
Inbound marketing focuses on an overall content strategy that meets the brand ethos and connects with the audiences instantly. That way, inbound marketing helps marketers generate qualified leads as the prospect comes to you with a need, rather than you creating a need when there isn’t one.
At Yelkotech, we focus on Buyer persona & journey development, goal-oriented inbound marketing, apt keyword approach with search engine optimization, marketing automation that sells and generates a decent ROI.
Right from website design and landing page optimization to a strong SEO strategy that improves your search engine ranking, Yelkotech ensures an improved online presence with popular keyowrds, backlinks, and the phrases that your patients might use in order to find you.
For example, analytics will show you things like how many new visitors came to your website, what referral site brought them there, and even their demographics and personal contact information. Using this data, you can tweak your inbound marketing strategy to generate more leads and book more appointments.
Adopt a multilingual approach
Multilingual marketing is a great way to genuinely connect with your audience in a language they are comfortable in. By 2022, 9 out of every 10 Internet users will be consuming content in regional languages. At Yelkotech, we help you adopt a multilingual marketing strategy that gives medical practitioners an early mover’s advantage to connect with their audience and stay ahead of their competitors. However, it is vital to take up an end-to-end multilingual strategy, from vernacular videos to regional ads, in order to create an impact and increase the credibility of your practice.
How can Yelkotech Help You?
Yelkotech, a digital marketing agency run by Pradeep Jade, has been providing online solutions to clients for over 15 years, helping people and their businesses build online visibility through effective digital solutions, increase brand awareness, acquire new customers and improve their overall community presence.
We have plans for everyone as a healthcare provider, be it a professional family doctor, cardiologist, cancer specialist, dermatologist, or even a whole nursing home and hospital as a whole.
We at Yelkotech have an excellent track record of working on multiple healthcare clients like hospitals, doctors and healthcare apps to build online visibility, brand awareness, acquiring new patients and improve the online reviews, etc.
If you are looking for a healthcare digital marketing agency Let’s consult with our healthcare digital marketing consultant today and brainstorm the ideas to create a new success story for your organization.
Yelkotech Case Studies
Homeopathy 4 All
Situation
Initially, without a sound SEO strategy, many of the main keywords used by the doctor did not get her apt results. This concluded in a low search engine page rank. Even her website was not user-friendly with errors on website pages and bland product pages.
Solution By Yelkotech
We gave her the recommendation to upgrade the website, clean, proper and SEO-friendly. With our services coupled with all the updates, she now gets 1000 sessions per week. New users are sure as well coming to the site which has increased from 50% to 89%. We even optimised and improved their search engine visibility by featuring local keywords, implemented SEO Metadata and managed to create high quality backlinks through forum submission, guest posting, and content marketing.
We also have noticed that her organic sessions have increased more than 200% by using competitive keywords . Most of the highly competitive keywords rank on the 1st page. Also, according to the Search Console Performance report, their average position is 19.3 with the average CTR being 7%. A complete turnaround, we would say! The impressions have reached 265k.
Once the doctor started getting more leads, with almost every 3rd lead converting into a client, she wanted more traffic. That’s what happens when you work with Yelkotech, and we’re used to it. Out came the PPC campaign, and boom – the Google AdWords account resulted in 5 times the searches for the doctor.
“Well, you’re welcome”, that’s all we said.
Dr Salil Patkar (Oncologist in Navi Mumbai)
Situation
Since Dr. Salil Patkar had no presence in the online world, whenever someone searched for his name online, he never appeared in a single search except in listings such as Practo or Just Dial. The doctor was hesitant to splurge in the beginning, so we suggested the idea of just plain local rankings and social media networks where he could boost his number of followers. But his main objective was to come in the local ranking in top 5 rankings.
Solutions
We worked with optimizing his social media profiles separately instead of his clinic name, which turned out to be a fruitful plan. Our SEO Team identified a few competitive keywords, and we managed to get him on the first page and eventually in the top 5 with a few more keywords. This was majorly done through backlinks.
After working on SEO and basic social media optimization, we saw his name pop up as he collaborated with a news channel named Zee 24 Taas. Furthermore, his collaboration with Apollo Hospitals helped him in the rankings and got him new followers on social media. We even managed to get post engagement which helped us to get a 10% boost in rankings from page 2 to page 1.
Currently in Social Media, Dr Salil Patkar’s FB Page has more than 500 Followers and in Instagram more than 100 followers – that too without even a single paid or an authentic social media campaign.
Our Clients:
Homeopathy4all
Dr. Vaidyas
Oncura Cancer Care
We have 18+ years of experience in Digital Marketing Services and we help our clients to achieve first page ranking in Google to generate maximum Organic Traffic, Leads, Sales & Best ROI through our tried and tasted SEO techniques and white hat SEO Strategies.
Seo Services
Link Building
PPC Services
Social Media
ORM Services
UI Design
Website Development
Email Marketing
ASO Services
CRO Services
Mobile Marketing
Inbound Marketing
Digital Marketing Consulting
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Influencer Marketing
Content Marketing
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Graphic Designing
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Drive Growth through Digital Marketing Agency
In the ever-evolving digital landscape, driving growth and achieving success requires more than just a strong online presence. Our digital strategies go beyond the basics, offering comprehensive digital marketing solutions to propel your business forward. From data-driven insights and customized campaigns to innovative technologies and a focus on ROI, we are your partner in navigating the digital realm. With a commitment to staying ahead of trends and a results-oriented approach, we’re here to help you reach new heights in the digital age.
Case Studies
Helped iLeaf Banquets to Increase Leads by 4 Times
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Helped Monginis to Improve ROI by 4 Times.
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Helped iLeaf Banquets to Increase Leads by 4 Times
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Do you wish to grow your sales/leads by 10x ? Let’s start working together!
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FAQs
Digital marketing is the use of digital channels and strategies to promote a business, products, or services online. It is crucial for businesses as it helps reach a wider audience, increase brand visibility, and drive relevant traffic, leading to business growth and better customer engagement.
Our agency offers a wide range of digital marketing strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more, tailored to meet your specific business objectives.
Through targeted advertising, lead generation campaigns, and conversion optimization techniques, digital marketing can effectively attract potential customers, nurture leads, and drive them towards making a purchase or taking a desired action on your website or landing pages.
We use various metrics and analytics tools to measure the success of digital marketing campaigns, including website traffic, click-through rates, conversion rates, engagement metrics, and ROI. These insights help us evaluate performance, identify areas for improvement, and optimize campaigns for better results.
The timeline for seeing results can vary depending on factors such as campaign goals, competition, industry, and budget. While some strategies may show immediate results, others may take time to build momentum. We work closely with our clients to set realistic expectations and provide regular progress reports.
