Pepperfry Case Study

Company Name: Pepperfry

Company Website:

Services Provided: SEO

Company Profile:

Pepperfry is India’s No. 1 online Furniture, Home and Living destination, offering products across categories like Furniture, Home Décor, Furnishings, Kitchen & Dining, Housekeeping, Fitness, Leisure and Pet Supplies.

Business Situation:

  • Not ranking on search engines for major organic keywords.
  • No Backlink profile.
  • Website’s organic traffic was very low.

The Solution Provided by Yelkotech:

  • SEO consulting to find out scope of work and finalizing keywords.
  • Link building activities to improve backlink profile.
  • Provided intellectual on page solutions by updating meta tags, content, inter linking structure, etc.

Pepperfry SEO Traffic Graph

SEO Packages

The Brief Given:

  • Increasing keyword rankings through link building activities.
  • Increasing organic traffic by targeting 100 keywords.

The Results to Pepperfry:

  • Improved ranking of all keywords and major keywords are on top 10 positions.
  • Organic traffic increased by more than 80%.
  • Started with 100 keywords and now optimizing 1700 keywords.