Monginis Case Study

Company Name: Monginis Foods Pvt. Ltd.

Company Website:

Services Provided: SEO, SEM, ORM

Company Profile:

Monginis Foods Pvt. Ltd, started in 1958, is a manufacturer of all varieties of cakes, chocolates, pastries and cookies, with a commanding and distinguished presence in more than 50 cities around India and 2 in Egypt.
Along with Cakes and Cookies offers gift articles and hampers consisting chocolates, soft toys, photo frames, flowers and many other products.

Business Situation:

  • Monginis’s SEM account was managed by a reputed agency however they failed to achieve the desired result.
  • Google AdWords account was not set-up up to the mark.
  • Monthly management fee was very high.
  • No active communication from agency to Monginis
  • Website traffic was very low.
  • Many negative reviews on review sites and these review sites ranking on higher position at major search engines.

The Solution Provided by Yelkotech:

  • Search Engine Optimization
  • SEO consulting to find out scope of work and finalizing keywords.
  • Landing page recommendation based on targeted keywords.
  • On page optimization by suggesting Meta Tags, Header Tags, Content optimization.
  • Link building activities to improve backlink profile.
  • Detailed monthly reports.
    Search Engine Marketing
  • We have designed a new plan as per brief received from the client along with campaign format.
  • We have paused all the existing campaigns created by existing agencies.
  • Created new campaigns and used all required advanced features available at Google AdWords.
  • Daily review and regular optimization.
  • Detailed monthly reports.
  • Online Reputation Management
  • Researching negative listings on review sites like mouthshut, consumer forum websites.
  • Regular posting positive reviews on online review, forum and classified sites.
  • Creating blogs and micro sites and posting content.

Monginis SEO Traffic Graph

SEO Packages

  • Search Engine Marketing
  • CPA gets reduced by 350%
  • CPC gets reduced by 300%
  • Conversions increased by 400%
  • Started SEM for occasion but now it is ongoing activity
  • Online Reputation Management
  • Eliminated all negative reviews from top 10 rankings at search engines.
  • Improved rating at review sites from 0-1 star to 4-5 star.

The Brief Given:

  • Target India and international countries
  • Budget split according to National & International cities
  • Lower down the average CPC and CPA
  • Increase the number of conversions
  • SEM only for major occasion i.e. Diwali, New Year, Valentine’s Day, etc.
  • Increasing organic traffic through SEO by targeting 15 keywords
  • Removing negative rankings from search engines and improving positive reviews

The Results to Monginis:

  • Search Engine Optimization
  • Improved ranking of all keywords and major keywords are on top 10 position
  • Organic traffic increased by more than 60%
  • Started with 15 keywords and now optimizing 75 keywords

The Client Said:

I am writing this feedback to express my complete satisfaction of the SEO services provided by Yelkotech. I am especially pleased with the professionalism and timeliness given by them. Their expertise has helped us achieve desired results and excellent optimization on the Google search engine. It was great working with Yelkotech and I would surely recommend them for their superlative services offered!
Sheetal Swarup – – Manager – eCommerce - Monginis