Pay Per Click Management PPC Process
We follow this PPC Process for all PPC programs like Google Adwords, Yahoo SEM and MSN AdCenter
- Initial Consultation - We do consultation with our clients before starting PPC campaign to understand your goals and objectives of your business.
- Website Overview – After gathering inputs from client we analyze the product and services offered on website to make effective strategy for PPC advertising.
- Keyword Research & Analysis – In this process we make a list of keywords based on your website theme, products and services. This is the continuous process of finding out various prospective keywords.
- PPC Account Setup
- Attractive Ad Text Writing – We write attractive ad copy than our competitors to get maximum clicks on our ad. We also do A-B Testing with ad copies to make sure that our ad is more converting.
- Competitive Analysis – With our regular PPC process we also keep the close eye on our competitors. It helps us to differentiate our services than competitors.
- Traffic analysis
- Bid Management as per competition
- Detailed campaign analysis and maintenance of account
- Weekly Reports